How to write professional content for social media (a comprehensive guide)

 Do you want to write good content on social media that brings you the most interaction and profits (likes - shares - comments - sales)?

If your answer is yes, then you are in the right place … Here you will find adequate answers to all the questions that come to your mind about writing content on social media, such as:

How do you find unlimited social media content ideas?

What are the most popular types of digital content that are widely popular?

How do you find the right type of content for the social media platform you use?

How do you determine the right style for you in writing?

How do you understand your audience well and take advantage of this in writing social media content that achieves wide interaction?

What are the most important steps that you must follow in order to write professional content?

This is in addition to a lot of tips, practical instructions, and great tools that help write distinctive content on social media.

Very important before we start: This guide is not intended for complete beginners in the world of creating content on social media, for example if you do not know the meaning of terms such as (ideal customer persona - the CTA).

Here is the following evidence:

What is content marketing

How to create digital content

What is your ideal customer persona and how do you build it

These guides cover the basics in a simple and practical way… I advise you to read them first, because we will rely on these concepts in our talk today about how to get ideas for writing content on social media.

What are the goals of creating content on social media?

There are general goals for writing content on social media, which we all know, such as:

1. Education: This goal is based on helping the reader learn something new, and this type of content is popular because readers always want to get knowledge.

Examples of this type of content include topics starting with “How to do…”

2. Media: This goal is based on helping the reader to know new information in order to stay informed of all updates in the world around him.

In this particular type, you need speed so that the information you tell the reader does not become outdated, especially with the diversity of information sources around it.

3. Entertainment: This goal is based on providing entertainment and enjoyment to the reader, for example by sharing a specific video, or using comics.

4. Inspiration: This goal may seem like a difficult goal in the content industry, because it contains a great deal of challenge.

Many people write content for the purpose of sharing and inspiring others, and it is, in my opinion, the most used type of social media content, whether the goal is noble or just for the sake of fame and increase followers.

5. Marketing: One of the most important goals of writing content on social media is to promote various services and products in what is known as content marketing.

All this is known by many people when they write any content on social media, but this alone is not enough, especially if you want to write professional content that people follow.

You must answer another very important question.

What is the CTA for the content you write on social media?

We can call the word “professional content” many types of content on social media, but in fact; Professional content is content that relies on a clear CTA to achieve its objective.

The CTA means, as you know, (Call to Action), which is a very important thing that many people overlook when writing any content on social media.

Whatever your general goal of posting on social media, you should have a request you want from anyone who reads your content. Perhaps:

You ask him to share your post with his friends.

To ask you a question in the comments so that you can interact with him and build a relationship of trust between you and him.

Ask him to visit your website.

You recommend a product or service to him and ask him to buy it.

To send you a message so that you can get to know him more and communicate with him.

Knowing your CTA or call to action is very important even before you think about the content you will write on social media, because people love to be asked, they want to know what to do.

  If you keep this in mind, each piece of content you write will be different… Look, for example, at the following post from our Instagram account and read its description.

See how we've benefited our followers, and how we've clearly placed CTAs in the content. This makes us achieve the general goal of publishing content, which is education and providing information to followers, and at the same time achieving our goals of increasing the number of visitors to our site.

This is one of the most important professional methods that make you write content on social media that people love, and at the same time achieve results that many people overlook.

How do you get ideas for writing content on social media?

Before I answer this question and give you a set of practical advice that will help you generate countless ideas for writing on social media, I want you to know the following.

You already have a very large space of ideas, but sometimes you limit yourself to thinking in a specific direction and do not deviate from it, and this makes you lose more content that could have been prepared.

Therefore, when you decide to write about something, the first step you must do is write everything you know about this matter without arrangement or research. This makes you extract everything in your mind from the intellectual and psychological stock.

Just let your pen fly:

Write whenever and wherever you have an idea.

Write while you are in transportation, university, or work when you see a specific experience that you want to comment on.

Write on your phone or in a small notepad.

Just start writing, the important thing is not to publish anything on time, do not fall into this error because ideas alone are not enough for the content to be professional.

I will tell you later what you will need to do with all the ideas that you will find, let's just complete all the possible sources that can be used to get ideas for writing your content on social sites.

Here are quick and practical tips that you can always count on

Find new ideas to share with your audience on social media.

1. Care about what your audience cares about

This point is very important and represents the starting point for your success on social media, which you must pay attention to since establishing your pages on social media (which may represent your business or represent your website).

We may engage in talking about other people's interests for a while, but we never get bored when we talk about our own interests.

So when your interests coincide with the topic of your social media page, this is the situation to get a continuous source of ideas for constantly renewed content.

Also, in the event that you are the owner of an online business and you want a social media specialist to manage your website pages, for example, then you should choose a social media specialist who has a real interest in what is presented on your pages.

2. Always pay attention to reading and developing your knowledge about the field of your social media pages

In all of our writing topics, we always call out, “A good content writer is basically a good reader.”

As a social media specialist, you have to be constantly reading and reading, and always seeking knowledge, and this is your ideal way to have ideas for new content for the followers of your social media pages.

Also read: The 12 best social media marketing tools

3. Write down all the ideas that you think are close to the scope of your social media pages

You can do this through related keywords. For example, some keywords related to football may be: ball, offside, goal, striker, goalkeeper, tie, match...etc.

Through these words you can write in the following thoughts:

Weirdest infiltration this week.

The best goal in the Premier League.

The Real Madrid striker is not one of the 10 best strikers in the world.

Writing down related keywords will give you a lot of topics for writing content, while if you decide from the beginning to write about football only, this will make you very limited in your topics.

You can learn more about what keywords are, and how to search for them through the “Best Keyword Research Tools” guide.

Using these tools will open up a world of content ideas for social media that you may not find enough time to write about.

4. Follow competitors and benefit from them

By following your competitors and seeing their posts on social media, you can always come up with new ideas. The point here is not to steal other people's ideas, but to get inspiration that enables you to produce your own ideas.

Also, following competitors will help you to know everything new in your field.

5. Write down every thought that comes to your mind

Do not ignore any idea that comes to your mind, but write it down immediately. If you do not fix a post on social media now, it may be a thread for another idea.

This point we referred to its importance previously, but I liked to focus on it again because of its importance.

6. Listen to your social media followers

The audience is always a great source of new ideas, do not ignore your followers' comments or suggestions, but always encourage them to share their ideas, and open a door for discussion with them constantly.

7. Use Google Trends

Google Trends is one of the best tools for finding out what's new and what people are searching for on the Internet. This tool will not only give you a bunch of new ideas for your social media content.

Rather, it will give you topics that people search for and thus write about or exploit in your content. This will enable you to write content that spreads quickly, which helps you better achieve your goals.

8. Join social media groups in your field

There are many places where social media users gather, such as:

Facebook Groups.

LinkedIn Groups.

Twitter Communities.

Find the communities you think your audience is in, mingle with them and see what problems, challenges, and concerns they frequently talk about.

This method alone will help you generate hundreds of ideas for writing good content on social media that the audience will interact with, and at the same time achieve the desired results.

Forms of social media content

After we know how to get ideas for social media content, let's convert them into content that suits the social media audience.

There are a variety of forms of content on social media depending on the type, age and interests of the audience. Writing content on social media does not mean that you will only publish articles.

Let us introduce you to the most important and popular forms of content, with reference to the appropriate platforms for them.

1. Articles: Relatively long content on social media that almost exceeds the 500-word barrier may be called an article... It is not the most common type of content, but it may have the most influence on people, because it is often unique content of a kind that prompts the reader to think and then interact. with him.

This type of content can be posted on platforms:

Facebook

LinkedIn

Twitter (in the form of a series of tweets)

2. Videos: This type may depend on writing. You will write ideas, and then you can make a video about them, either by using a camera or by using a set of images and effects.

This type of content is suitable for all social media platforms and is perhaps the most popular at the present time.