9 tips for running a successful online advertising campaign like a pro

 Creating a successful advertising campaign on the Internet is the goal of any website or online store owner. But how is that done? Each advertising medium on the Internet has different characteristics and mechanisms of action. Are there methods or tips that can be followed to run a successful ad campaign on any ad network or platform?

The answer is yes. There are several points that, if you pay attention to them and study them well, will help you in the success of your advertising campaign on any platform. Of course, there are special elements of success for each advertising medium, but their study is supposed to take place after paying attention to the general points of the advertising field.

In this article, we will explain to you the most important basic factors that will enable you to run a successful advertising campaign, according to the opinions and advice of marketing experts around the world.

1. Determine your goal for the advertising campaign

What is the goal of your advertising campaign?

Is it to spread and get fame for your brand?

Is it making sales?

Is it getting subscriptions to a mailing list you set up?

Is it a goal other than the one mentioned above?

Each of these goals requires the application of a specific advertising strategy and even the choice of a specific advertising medium. It makes sense to know what exactly you want to get from your advertising campaign.

Spread, for example, can be done through advertising campaigns on several means at the same time. And obtaining direct sales may require a re-targeting strategy for those who visited your online store before, or even visited a specific product page in your store.

Of course, it is known that your advertising goal must be logical and accurately calculated, whether by a clear number or a percentage, or even through certain tools. You can specify a specific number of visitors or a specific percentage that can be measured with tools such as Google Analytics.

Finally, your goal must be reasonable, achievable, and most importantly, commensurate with your budget and the capabilities of your site. In theory, for example, you can get a million visitors to your site per day, but can you afford them? Or can your site servers handle receiving this number of visitors?

It is worth noting that defining the marketing objective accurately will facilitate many options for you later, as many of the choices that you will make later depend largely on the marketing objective that you want to achieve.

2. Set your budget

The field of digital advertising is very flexible when it comes to the amounts that can be spent in order to achieve your advertising goal. Determining the budget for your advertising campaign or campaigns will make it easier for you to choose the advertising medium that you will use and the type of target audience.

There are advertising methods that you will not be able to use until after charging your account with a certain amount, while others will charge you with what your campaign spent during its operation.

Which of the two methods suits you? This is up to you and the budget you set for your advertising campaign.

Also, setting the budget will alert you to the extent to which each medium succeeds in achieving your advertising goals, because you will know how much you paid to achieve them. Each medium is supposed to provide an appropriate return on investment, or what is known as Return on Investment and symbolized by ROI.

You should always pay attention to the amounts you spend on advertising on the medium that you use, if you pay an amount greater than the value of your target audience in a medium, this may mean that it is not suitable for you, at least for the time being.

Advertising experts determine their advertising budget in two stages while using a new advertising medium:

A) The medium testing stage: This stage includes allocating a budget less than the budget specified for advertising on the advertising medium (a small percentage of the total budget). The purpose of this budget is to test the medium and its ability to achieve the desired advertising goals in proportion to its cost.

b) The stage of using the medium to achieve advertising goals with an organized spending plan: This stage is implemented only if the advertising medium succeeds in the test that was done in the previous stage, meaning that it may or may not take place.

In the event that this stage is implemented, a fixed budget is determined for the spending that will be made on it, with a suitable return for investment determined from it. This return must be preserved by this method to continue using it.

It is worth noting that you can implement the same previous method according to your available budget, regardless of its size, because it is not linked to a specific amount or value.

3. Study the platform or medium on which you will advertise

Choosing an advertising platform is one of the most important factors that determine the success or failure of your advertising campaigns. For example, the results of an advertising campaign on Google Ads are completely different from the results of a funded advertisement on Facebook.

In fact, this point depends and depends greatly on the first point. Determining the goal of the advertising campaign will make it easier for you to choose the advertising platform with ease.

In any case, we can classify advertising platforms into 3 main branches, namely:

a) Social media

It is no secret to everyone that most Internet users use one or more social media or social media sites, and fortunately all social media sites have advertising platforms, through which you can create an advertising campaign within a few minutes.

Therefore, social media is one of the most important and effective advertising platforms ever. Whatever your marketing goal or the nature of your targeting, your potential customers are on social media.

Also read: Social Media Marketing (Your Comprehensive Guide)

b) search engines

Search engine visitors are very important visitors and they are the highest quality of all. Of course, website owners can optimize their sites for search engines, and get free visitors from search engines.

But in any case, because we are talking about advertising campaigns here, search engines, led by Google, fortunately have advertising platforms, through which you can create an advertising campaign and start achieving your marketing goals easily and almost immediately.

Also Read: Search Engine Marketing (SEM) (A Comprehensive Guide for Beginners)

c) Shirk

other specialized advertising

There are many specialized advertising companies through which you can run advertising campaigns and achieve whatever marketing and profitability goals you want.

Of course, these companies exist in a huge number and they are very diverse, including Native Ads companies, banner Ads companies, pop ups companies, and companies similar to Google Ads...etc.

The platforms on which you can run an ad campaign differ in many respects. Some platforms, such as ad networks, offer advertising options that are not available on social media platforms, for example, and this is due to the difference in the audience between the two methods.

Before you create your advertising campaign on any medium, you must study it again in terms of:

The mechanism of action of the advertising campaigns through which it is conducted.

The cost of advertising it.

Your available audience, and how your ad is exposed to it.

Before running any advertising campaign on any platform or ad network, watch its videos. Most ad networks and platforms provide several explanatory methods that explain how ad campaigns work on them, or you can search on YouTube to see explanations about the platform.

Also, it is important to search for platform reviews on reliable ratings sites or forums... Knowing other people's opinions about advertising platforms can save you from many failed experiences.

There are several methods that can be used to find out a lot of information about any advertising platform, including:

Search for customer reviews and their video experiences on YouTube.

Search for customer reviews about it on various ratings sites.

Search for information about it in groups and pages that are interested in the field of advertising on social networking sites.

Consult with your acquaintances or friends who have experience in the field of advertising.

Finally, it will never hurt you to contact the customer service of the platform on which you will advertise and ask your questions or concerns.

It is worth noting that it is important to study the competing platforms as well for the platform that you will advertise. Do not choose the first advertising method you found, but rather you should search for the best means that play the same role and compare each of them.

For example, it may seem that one method is better than the other in a clear aspect, but it does not suit you in several aspects. Other searches and comparisons will lead you to the right method for you.

Finally, I would like to point out that using all of the previous methods will help you to ensure the quality of the advertising medium that you want to use. Relying on only one method may not enable you to get a clear idea of the method you are looking for information about.

4. Determine the most accurate details of your target audience

Determining the marketing objective accurately, choosing the ideal marketing platform, and creating a wonderful and attractive advertisement, all this without good targeting means nothing in the success of your advertisement.

If there was a street vendor selling a product intended for infants, and he was interested in displaying his products in front of a secondary school for boys trying to sell his product to students, we would all agree that this seller is not good at choosing the right place.

In fact, many marketers do exactly what this traveling salesman does, but you have to choose your targeting options carefully.

It is worth noting here that any advertising platform gives advertisers many, many targeting options, according to many criteria such as age, gender, educational qualification, marital status, interests, and keywords.

Determining the details of your target audience can be known easily by defining your advertising goal, for example, you have a page on Facebook and you would like to increase its followers. What are the details of these followers or their specifications?

The details may include age and interests, and if your page sells certain products, you may need to specify the home of these followers as well. Specifying the details before creating the campaign will guide your advertising medium to accurately identify your target audience.

5. Create an engaging ad

The goal of the advertisement is to urge the target audience to do something, such as buying, subscribing, or even advertising a specific brand. This is done by creating an attractive advertisement in proportion to the method used to run the advertising campaign.

Advertising on Facebook requires writing interesting content and designing a visually attractive image. Advertising on YouTube requires creating high-quality video content in terms of sound, image, and presentation to the viewer.

Advertising on display networks may require the creation of an intermediate landing page, which is not as complicated as it may seem. There are several tools that you can rely on to create a professional landing page with ease.

Creating an attractive advertisement is always related to the standards of each advertising medium and according to the psychology of the audience available through it. You will need to study the important elements that contribute to the success of advertisements on each medium separately to discover these elements.

Do not worry, most advertising methods clearly explain the criteria for successful advertising for them, and sometimes guide you to implement it easily.

6. Study the market competition

Market study is an essential step that you must take before creating your advertising campaign. Market study should include the following elements:

The cost of buying your target audience in various advertising media.

Competitors' strategies for reaching the audience.

The right time to do ad campaigns.

The cost of buying the target audience may seem almost uniform to you if you rely on advertising networks to get it, but this is not accurate. The quality of the target audience varies from one network to another. There are networks that aim to provide the cheapest price, while others care about quality first.

How do your competitors get the audience? This may seem like a difficult question to find an answer to but it is not true.

You are not the first to run an advertising campaign in your field. Rather, there are those who preceded you locally and internationally and have great experience in this field. They like to share their experiences and expertise and will be happy to answer your questions.

Think about when, if you see an ad, you might interact with it? Did you reach it? . Excellent, now repeat it, but from the point of view of your audience, p

For example, he suffers from making ads on Facebook with the timing of football matches.

Ads that appear at the same time as showing a match may receive less interaction than those that appear at other times. Also, when you announce Black Friday offers to push your audience to buy from your store, your ad must appear well in advance of this event.

7. Trial and error

Experience is a very important element for the success of advertising campaigns, and what is meant here is not only applying information and obtaining practical experience, but also running various campaigns with testing variables to get the best possible result.

In the world of advertising campaigns or in marketing in general, there is a well-known term called the split test, which refers to dividing the advertising budget into more than one advertisement with a change in each advertisement, and this is in the end with the aim of obtaining and continuing the successful advertising campaign, and stopping the rest of the campaigns.

Example: To reach a successful campaign on Facebook to market the iPhone 13, for example, you can create 5 different campaigns with 5 different photos, five titles, and test these campaigns for a period of 7 days to determine the best possible results.

Campaign experts say that just one variable, such as an ad image, can dramatically turn a losing campaign into a profitable one.

It is worth noting that the first advertising campaign for beginners is rarely successful and this is a well-known fact in the field of Internet advertising. You may be lucky and get relatively good results from your first advertising campaign, but complete success or achieving your advertising goal may require several attempts.

Trial and error is a method used by all advertisers on the Internet, even the most seasoned ones. The target audience is people and people change their behavior all the time, so no strategy works for everyone all the time.

Study the results of your campaigns periodically and look for ways to improve them. These methods may be adding new details in your targets, increasing your campaign budget on an advertising medium, or even using a completely new advertising medium.

8. You must have a tracking and measurement tool for your advertising campaigns

Tracking advertising campaigns is a very important pillar in the success of your online advertising campaigns. Through tracking tools, you can measure everything about your campaign, and based on this measurement, you can make decisions that make your failed campaigns successful or your successful campaigns more successful.

The tracking tool provides you with lots and lots of very important information and data about your advertising campaigns, through which you can know how much time the visitor spent on your site or your landing page, what keywords made you sales, the number of visitors who left your site immediately after visiting it, And lots and lots of other data.

Read also: Examples of successful advertising campaigns (Google, Facebook, Instagram, Twitter)

9. Be innovative in creating your advertising campaign and think outside the box

Marketing on the Internet is also a science and an art, as there are standards and foundations on which e-marketing is based, and there is also a technical and creative aspect, and this is what makes the difference between a beginner e-marketer and a professional e-marketer.

To create a successful advertising campaign on the Internet, you must not be traditional doing what others do, but you must deviate from the ordinary in every step of creating your advertising campaigns, and in this way you can achieve the best possible results.

Here are some tips that you should follow, which will help you create an innovative advertising campaign:

a) Choose your ad image very carefully: the visual aspect affects the percentage of clicks on the ad to a very large extent, and thus contributes to the success of the campaign by a large percentage. It is proven that strange and unusual images attract more attention than traditional images.

It has also been proven that the image that attracts females is different from the image that attracts males. Colors also make a big difference.

Also read: Colors in marketing: their importance and how to choose them according to psychology

b) The title of the advertisement is a very important element

The title of the advertisement works in conjunction with the image of the advertisement and is an integral part of the image. In fact, the title of the advertisement is the first and most important part through which you inform the target customer about the features of your good or service.

Hence, this strongly influences his decision whether to click on the ad to learn more or to ignore your ad completely.

Read also: How to write professional PPC ads for successful advertising campaigns

c) Make a professional video ad instead of traditional ads

Video is a great advertising opportunity for those who can handle it smartly. They say a picture is worth a thousand words, so how much is a video worth? In fact, the real creativity in advertising campaigns is most evident through video ads.

Also read: A professional video design guide (in 7 easy practical steps)

Conclusion

In this article, we have tried to provide the best tips that will help you create a successful advertising campaign. The advertising field changes periodically, however, the basics of dealing with it remain constant, and what changes is the behavior of the target audience and only in special circumstances.